Why we built it
In many markets, the conversation that matters happens on morning radio, not on social media. We built Brandtrack360 so you hear it the same morning, not days later.
See how radio monitoring worksLive monitoring Radio · News · Social
Hear whatpeople
are saying about you.
Radio, news and social media in one feed, so your team can act before a small story becomes a big one.
Listening toRadioNews sitesGoogle NewsXFacebook
Stop finding out days later.
Start hearing ittoday.
Every channel, one feed
Radio, news and social mentions in one place, scored for tone as they arrive.
Head of CommsAnalystPR ManagerExecutive
Your whole team, in sync
Assign alerts, share saved searches and keep comms, risk and leadership on the same page.
Alerts that move fast
Built-in alerts, AI briefs and reports, so the right people know straight away.
One place for your
communications team.
Follow coverage, tone and alerts across radio, news and social media from a single, simple dashboard.
Alerts Real-time
Know before
it spreads.
Set rules for what counts as urgent, like a spike in negative radio mentions, and the right people are told straight away, on the channel they prefer.
In-appBrowser pushEmailSMS
Reports Ready in minutes
Reports leadership
actually reads.
Drag-and-drop reports with charts and commentary,
exported to Word, PowerPoint or spreadsheet and kept in a shared library.
How it worksFrom first mention
From first mention
to the right person.
Three steps that run around the clock, so nothing said about you slips through.
Step 1
Listen and understand
News sites every five minutes, live radio and social media, with every mention scored for tone and topic.
Step 2
Match to your projects
Every mention is checked against your keywords, so your team only sees what is relevant to you.
Step 3
Act straight away
Instant alerts, an AI brief three times a day, and polished reports whenever you need them.
Who it’s forBuilt for everyone who
Built for everyone who
answers for the story.
Heads of Communications
A daily brief of what was said, how people feel and what needs attention.
PR & Social Managers
A morning feed of every mention, and instant alerts when something negative breaks.
Executives & Boards
A short AI-written summary each morning, with nothing complicated to log in to.
Risk, Compliance & CSR
Early warning on fraud stories, regulatory coverage and community reaction.
Regional & Branch Managers
Alerts and views filtered to your own region or community.
Media Houses & Industry Bodies
How topics and members are being covered across outlets.
Why Brandtrack360Hear more than
Hear more than
social media.
Most monitoring tools only watch English-language social media. We also listen to radio, local news and the communities on the ground.
| Feature | Brandtrack | Social-only tools |
|---|---|---|
| Live radio, transcribed | Yes | No |
| Local & regional news | Yes | No |
| Understands local context | Yes | No |
| Community & field reports | Yes | No |
| Priced for growing teams | Yes | No |
What makes us differentWhat makes
What makes
Brandtrack360 different.
We listen to radio.
Radio is still one of the most trusted media in many markets. We record it, transcribe it and make it searchable within minutes.
Radio IntelligenceLive
Built for local markets.
National and regional outlets, not just global English-language sites, with local places and context.
Monitoring & SearchLive
Community, not just media.
Field observations and a community registry show what is happening on the ground, next to what is reported.
Sentiment & Community RiskLive
Written for decision makers.
The AI brief gives an executive the story in two minutes, not a spreadsheet of links.
Dashboards & AI BriefLive
Honest numbers.
Uncertain calls go to a person to check, and the brief says “not available” rather than inventing figures.
Human Review QueueLive
Within reach on price.
A clear middle ground between cheap social-only tools and enterprise platforms built for multinationals.
Plans for every team
Alerts on every channel.
In-app, browser push, email and SMS, with each person choosing what they receive.
Alerts & NotificationsLive
Reports in minutes.
Drag-and-drop reports with charts and commentary, exported to Word, PowerPoint or spreadsheet.
Reports & AdministrationLive
PricingChoose the plan that
Choose the plan that
fits your team best.
Save 20%
Starter
For one brand getting started.
$79/mo
USD billed monthly
- Projects and keywords for one brand
- News, social and radio monitoring
- AI Daily Brief
- Email and in-app alerts
- Not included: SMS alerts
- Not included: Report Builder and exports
Pro
For growing communications teams.
$129/mo
USD billed monthly
- Everything in Starter
- More projects and radio stations
- SMS alerts
- Report Builder and exports
- 12 months of history
- Free read-only seats for executives
Enterprise
Tailored to your organisation.
- Community risk and field observations
- API access and data exports
- Onboarding and a managed weekly report
Start with a pilot
Try it on your own coverage for 60 to 90 days.
Built for the organisations people talk about.
FAQsGot questions?
Got questions?
We’ve got answers.
Here’s everything you need to know before getting started.
Still have questions?
Contact us and we’ll help you out.
1. Which sources does Brandtrack360 monitor?
News websites (checked every five minutes), Google News for your keywords (every fifteen minutes), posts from X and Facebook several times a day, and live radio from the stations that matter to you. During setup we add the outlets and stations in your market.
2. How does radio monitoring work?
We record live radio and turn it into searchable text automatically. You can search what was said, see the time stamp, and listen to the original clip around each keyword.
3. How quickly will I hear about a negative story?
As soon as a mention matches your rules, the right people are told by in-app notification, browser push, email or SMS. You also get an AI brief at 6am, 1pm and 7pm.
4. How accurate is the sentiment scoring?
Every mention is scored with a confidence level. Mentions the system is unsure about go to a human review queue, and the AI brief says “not available” rather than inventing figures.
5. Is our data kept private?
Yes. Each organisation’s data is kept separate from others, and you control access with five levels, from owner to guest.
6. Can we try it before we commit?
Yes. We offer a 60 to 90 day pilot. Our team sets up your projects, keywords and sources, so you can judge Brandtrack360 on your own coverage.
InsightsInsights on media
Insights on media
and reputation.
Practical guides on monitoring, crisis response and reporting. Our first articles are on the way.
Radio
Why radio still decides reputations
Morning phone-ins shape public opinion long before social media catches up. Here is what that means for your comms team.
